Marketing campaign design and production
Work includes the development and implementation of public information campaigns to heighten public, client or staff awareness of various OTDA programs and initiatives. An understanding of the target audiences is crucial and should inform the methods by which the messages are communicated. Marketing methods may include any combination of the following: the design and layout of brochures, posters, booklets; the entire graphic support and copy layout for the material in a digital format; attending all the development meetings with the OTDA program staff; developing the copy for the materials based on the discussions and written materials provided by program area experts.
Past examples of this have been: Drug and Alcohol Services, "Temporary Assistance for Permanent Change", and Home Energy Assistance Program (HEAP). The work may also involve graphic support for curriculum development and promotional materials for training events.